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Researching digital marketing keywords begins with a thorough brainstorm.
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How To Research The Best Keywords For Your Digital Marketing Content Brainstorm Ideas Search engines will bring consumers to your content, but if your article or landing page isn’t compelling for the potential customer you’re trying to reach, it’s a waste of your company’s time and resources. It is important to remember, while keywords are vital to your digital marketing strategy, writing for search engines isn’t the only focus. For example, if your short-tail keyword is “dance studio” and your long-tail keyword is “affordable children’s dance studio in my city,” which do you think will be easier to wrap into a blog post or social media ad while still making sense to your target audience? While you want to include long-tail terms as often as possible, doing it in a natural way isn’t always manageable.
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When a potential consumer goes to a search engine like Google to look for something, they type in words or phrases to guide their search. The right keywords are vital to your digital marketing strategy!